News alert is a free Google service that monitors content published online using keywords you specify. When new results appear containing those words, you receive an email from Google. This can be especially useful for PR professionals, as it allows them to track how their clients are mentioned in the media. For example, you can set up an alert for your client’s name or for a specific press release topic and then receive updates whenever that content appears in the news.
News articles focus on delivering verified facts in a succinct and structured format that’s easy for readers to understand. They may have an eye-catching headline that grabs attention and holds it, but they also include the five Ws (who, what, where, when, why) to provide context for the story and help readers grasp a situation quickly. They also avoid expressing opinions or bias and use plain language to ensure they are understood by non-experts.
Breaking news alerts inform audiences of immediate, fast-developing events in real time. They are a critical tool for media organizations in building trust with their audience, as people rely on them to provide reliable, real-time information during crises.
When creating a news alert or a press release, make sure to include the contact information of one person who can answer questions about the event, so reporters know where to go for more information. You should also include a phone number and email address to give reporters a way to reach you immediately. If your alert is going to be sent via a mobile device, consider including response options that will let users report whether they have received the alert or not.
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