News alert monitors your search terms and delivers notifications whenever there’s new content that matches. You can also select the type of content you want to receive, such as news articles, blogs, web, or comprehensive (which includes all types). Alerts can be filtered by language and region for more targeted results.
A media alert—also known as a media advisory—is an announcement of an upcoming event that is intended specifically for journalists. These one-page announcements are designed to convince reporters that your event is a genuine news story worthy of coverage.
Google Alerts are a free service that monitors your name, brand, and keywords online. You can track trends, find influencers, and identify your most important competitors. However, the service can be limited because it doesn’t offer analytics tools or provide a way to view all mentions in one place. Additionally, it’s only an email-based tool, which can be difficult to manage for some people.
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